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One of the Most Essential Marketing Tools in the Gaming Industry: The Power of Video Game Trailers
When it comes to setting the tone for a game’s release and captivating audiences, video game trailers hold immense power. They have the ability to ignite the imagination, evoke emotions, and provide tantalizing glimpses of epic adventures, heart-pumping action, and unforgettable characters. However, not all trailers are created equal. Some are forgettable, while others leave a lasting impression that sets the benchmark for future video game trailers.
10. Death Stranding
Highly anticipated after its first trailer, Death Stranding, an artistic and highly anticipated walking sim game by Hideo Kojima, marked his first official game without Konami. The initial trailer provided little information about the game’s plot, leaving viewers intrigued and counting down the days until its release. Although Death Stranding didn’t meet all the expectations, it remains a great game, with a sequel in the works.
9. Far Cry 3: Stranded
Even a decade after its release, the trailer for Far Cry 3: Stranded continues to be highly regarded. This memorable trailer showcased stunning visuals and introduced captivating characters. It set the stage for a gripping story where easy-going tourists find themselves stranded on an uncharted island with some of the franchise’s best villains.
8. Resident Evil 7
Resident Evil 7’s trailer is a masterclass in atmospheric horror. It immediately immerses viewers in a world of suspense and terror, while teasing the game’s unsettling new setting and a return to the franchise’s survival horror roots. The clever use of the letters VIL as the number 7 in the trailer is a nod to the game’s themes of manipulation and deception.
7. Marvel’s Avengers
Marvel’s Avengers trailer brings the beloved superhero team to life in an exciting and thrilling way. It establishes an epic-scale drama through its devastated San Francisco setting and introduces an impressive voice cast. The gameplay showcases a diverse range of characters with unique abilities, promising a deep and rewarding combat system.
6. Cyberpunk 2077
Cyberpunk 2077’s trailer is a visual and auditory feast that encapsulates its futuristic world. From neon-soaked streets to cybernetically-enhanced characters, the trailer sets up a captivating experience. Despite initial release problems, the game went on to become one of the greatest action RPGs. The unexpected appearance of Hollywood actor Keanu Reeves in the trailer added to the excitement, as he plays a major role in the game and actively promoted it.
5. Legend of Zelda: Breath of the Wild
Legend of Zelda: Breath of the Wild’s trailer had fans thrilled and set sky-high expectations for the game’s release. It showcases a vast open world and captures the sense of adventure that the franchise is known for. The music and visuals beautifully capture the spirit of the beloved series.
4. Metal Gear Solid V: The Phantom Pain
When the trailer and advertisements for Metal Gear Solid V: The Phantom Pain were released, it revealed the missing link in the iconic saga. The trailer immerses viewers in a world of intrigue, danger, and betrayal. It boasts stunning visuals, intense action, and provides a glimpse into the new open-world gameplay.
3. Super Mario Odyssey
The trailer for Super Mario Odyssey, one of the best Mario games, perfectly captures the essence of pure fun. It uses bright, colorful visuals and upbeat music to set a joyful tone. The trailer showcases Mario’s new hat mechanics and various exciting worlds to explore.
2. Final Fantasy 7 Remake
Final Fantasy 7 Remake is a testament to the power of nostalgia, and its trailer successfully captures that sentiment. This remake of one of the greatest JRPGs ever made lovingly recreates every element of the original with updated graphics and enhanced gameplay mechanics. Every detail, from the music to the iconic locations, is faithfully recreated with stunning accuracy.
1. Elden Ring
The first trailer for Elden Ring leaves a lasting impression on viewers. It is a masterpiece of epic proportions, featuring haunting music and breathtaking visuals. What sets it apart is the vast scope of its world, reminiscent of the Dark Souls series, which excites fans. The trailer’s vast landscapes, towering monsters, and intricate lore had viewers eagerly awaiting the game’s release.
When it comes to video game trailers, these 10 have left a lasting impact on gamers and have set the standard for future trailers in the industry.
Next: Franchises That Started on PlayStation
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Eugen Boglaru is an AI aficionado covering the fascinating and rapidly advancing field of Artificial Intelligence. From machine learning breakthroughs to ethical considerations, Eugen provides readers with a deep dive into the world of AI, demystifying complex concepts and exploring the transformative impact of intelligent technologies.
